The biggest question entrepreneurs face is what is it that I’m going to offer and who am I offering it to? You can’t know that until you really know who you are and what you stand for.

So how do you figure that out?

First you need to shed all of those “shoulds” that you bump up against in your core beliefs exercise

Mindset madness!

I think any time you attach the word business to something it kind of sucks the joy out of it. It takes a strong mind to stick with anything after the shine wears off. A big part of success is getting out of your own head and out of your own way. Mindset can make or break you.

That's what this next series of episodes is going to address. Think of the next 6 weeks as a masterclass on mindset madness. We’re going to be touching on 5 different mindset issues that transcend pretty much every business niche but seem especially sticky for female entrepreneurs especially in the wellness space. I’ll share some of my own experience with my business demons: failure, distractions, procrastination, perfectionism, money and the rabbit holes of technology.

They say that if you're not growing, you may as well be dying. As harsh as that sounds it may be true. Especially when it comes to continuing education in the wellness space. Health, fitness, wellness, nutrition, medicine, mindset; all of those fields are constantly changing. We learn new things every day about the body that we live in and it takes time for that new understanding to filter out into the general population. Fitness and wellness professionals are a big part of how that information gets out. But only if we make an effort to go and collect it, curate it and then translate it to our peeps. And in that process we can influence the health and wellbeing of our people in powerful ways while still staying within our scope of practice. One of the ways we can do that is through continuing education.

I know how overwhelming all those things that are business related are for fitness professionals in the wellness space, we get a lot of confusing messaging around getting paid for what we do. And there's a lot to know. as independent contractors, we get very little support from our certifying agencies to begin with, as far as the business side of things and that can lead to trying to do all things and be all things to all of our people. That is a recipe for burnout, no matter what your business is.

So there's lots and lots to discuss here and my guest today has a lot of experience and wisdom to share with us. Dr. Lance Knaub is a best selling author of the book, The 4% breakthrough, and he helps entrepreneurs with six figure businesses to avoid overwhelm and burnout and instead create a life they love while they're scaling by developing a leadership team and creating a self sufficient business that is an asset. Lance founded breakthrough physical therapy and fitness which is now operated by a fearless leadership team.

My guest today is Rachel Brenke, cereal entrepreneur and business coach. Rachel and I discuss strategic content creation, finding a true focus and goal for your business that’s rooted in real life and the importance of clear contracts and expectations in your fitness business.

Welcome 2021 Canfitpro New Presenter of the year Kim Basler.

Kim is a food freedom and mindset coach, speaker and co author of the best selling book Owning Your Choices, stories of courage from inspirational women around the world. Her global reach has allowed her to support 1000s of women with self love, finding peace with food and their bodies and igniting the fire within to go after their dreams. After sharing her passion for health and well being at Canada's largest fitness company chain, Kim shares the truth about her 30 year long battle with disordered eating, body image over exercising and burnout that required her to surrender to her inner struggles and begin to heal from the inside out.